The Ultimate Guide to AI Marketing for ROI-Driven CampaignsAs mentioned, getting your team on board is key with any new technology change, but building a lasting culture of AI innovation requires ongoing commitment and strategic thinking. You'll likely need to invest in training for your current staff, hire a consultant, or create a new position to

AI in Marketing: Trends, Platforms, and How to Train TeamsGenerative AI helps marketers create new content by creating new text and images based on the patterns it has learned from the data it was trained on. For example, generative AI can make realistic images or produce writing resembling human-generated content in response to a marketer’s inpu

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